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Mauka Makai Adventures

Mauka Makai Adventures are based out of the Big Island of Hawaii catered towards small groups that want to avoid the typical tourist destinations. Recognized as official Volcano National Park guides and a certified sustainable ecotourism company, their website needed to reflect their core values of adventuring and sustainability.


1. Explorations

Working with their company logo, I designed with initial website mockups for review to Maukai Makai owners, Jill and Josh. We designed a style that best reflected the aesthetics during the golden age of travel, with the client stories of exploration and adventure as the central focus.

2. Responsive Design

Catered to travelers on vacation, most of the website traffic was mobile. We made sure this was central to the site design, as well as keeping the website on the lighter side for quick loading. We also redesigned the tour pages themselves layouts based on split testing metrics.

3. Quality Content

In addition to being an amazing guide, Jill is an excellent photographer and was able fill her website with lots of quality photographs of the tours. With all the amazing photos, the subtle retro design served to draw all attention to this wealth of original content. Filming out with one of their groups, I shot and edited a short video clip for their homepage.